Hi, I’m Olivia. I lead creative projects that blend strategy, storytelling, and visual impact. I’ve directed campaigns, guided creative teams, and managed projects from concept to execution.

While my roots are in photography, my focus is on creative direction, brand strategy, and campaign development, planning and bringing ideas to life across teams, channels, and platforms. This page highlights the professional projects and creative leadership I bring to every endeavor.

Contact Information

Phone: 616-240-5705

Email: oliviafeldman3@gmail.com

Work Experience

Marketing Manager | Bulb Digital

Grand Rapids, MI August 2024 – Present

Lead creative strategy and campaign execution for a tech-focused marketing agency, translating insights and data into visually compelling, high-performing campaigns.

• Directed cross-functional strategy for company-wide rebrands and product launches, ensuring consistent brand positioning and market readiness.

• Launched a video course product line, generating $57K+ in passive revenue, by identifying whitespace opportunities and guiding creative production.

• Built and executed multi-channel campaigns for webinars and digital courses, increasing engagement and visibility by 2,500%.

• Oversaw website content strategy, combining copywriting, design in Figma, and photography to create user-centric digital experiences.

• Leveraged AI-assisted workflows to accelerate campaign ideation, creative testing, and speed-to-market.

• Managed Webflow site content to support campaigns and launches, ensuring copy, visuals, and page structure stayed aligned with brand direction.

Marketing Coordinator | Bulb Digital

Grand Rapids, MI January 2023 — August 2024

Supported the growth and execution of multi-channel marketing campaigns, building the foundation for scalable brand visibility.

• Developed automated email marketing programs, growing subscribers 186% through segmentation and performance optimization.

• Created a short-form video strategy leveraging trends and audience analysis, achieving 300K+ views in 6 months on TikTok and strengthening brand voice.

• Applied AI tools (Microsoft Copilot and ChatGPT) to streamline content creation, test formats, and uncover audience insights.

• Collaborated with cross-functional teams to deliver integrated campaigns on time and aligned with strategic goals.

• Concepted, scripted, and edited social videos that aligned with trend cycles and improved audience retention.

Social Media Content Designer | Pathfinders Advertising & Marketing Group

South Bend, IN September 2021 — January 2023

Directed social media campaigns and creative production for enterprise clients, including Amway, combining strategy, design, and photography.

• Led full-cycle campaign management, from concept through execution, aligning cross-functional teams for measurable ROI.

• Analyzed audience behavior and competitors to inform content strategy, boosting engagement and accelerating audience growth.

• Oversaw product photography and creative asset production, ensuring consistency with evolving digital marketing best practices.

• Produced high-performing short-form video content across platforms, consistently driving above-benchmark engagement and reach for enterprise clients.

Founder | Olivia Feldman Photography LLC

Grand Rapids, MI | January 2015 – Present

Built a decade-long photography business while honing skills in creative direction, production management, and portrait photography.

• Directed all phases of client projects, including concepting, scheduling, creative direction, editing, and final delivery.

• Produced product photography for brands like Qiwi, Woodzee Sunglasses, and Monq, supporting campaigns across digital and print.

• Developed and executed social media strategy, growing a following of 5,000+ through consistent storytelling and engaging content.

• Applied creative leadership to every project, translating ideas into compelling visual experiences for clients and audiences.

• Experienced in Squarespace web design, applying brand strategy and visual direction to build clean, user-friendly sites.

Digital Media Intern | AK Rikks

Grand Rapids, MI | January 2021 – June 2021

• Assisted with product photography and visual content for website and social media campaigns.

• Supported event coverage and digital content creation, ensuring brand consistency and quality.

• Edited and prepared images for Shopify and marketing use, contributing to overall digital presence.